Products and Ingredients

Are your products organic?

Yes. We take pride in using ingredients that are USDA certified organic or have a wild crafted designation. 

Are your products Green?

Yes. denéva products are run in small batches, using green manufacturing protocols and never use growth enhancers or GMOs.

Are your products nut-free?

We use Coconut oil in the Coco Cleansing Milk, Coco-E Face Mask and Murumuru in the Butter Eye Cream. Although the rest of our products are nut-free, our facility is not.

Are your products tested on animals?

Never. All our products are tested on ourselves and our test subjects, who are also human.

What products should everyone have in their skin care routine?

Your skincare routine will vary slightly between morning and night. 


Ideally, your basic routine should include:

  • A gentle wash to cleanse your face before applying the rest of your skincare regime
  • Toner to replenish minerals with a topical hydration and moisturization
  • An antioxidant serum to help repair and defend your skin against DNA damage (anti-aging)
  • Hydrating moisturizer to keep your skin’s elasticity


  • The same gentle wash you used in your morning routine
  • Toner to replenish minerals with a topical hydration and moisturization
  • An antioxidant serum to help repair and defend your skin against DNA damage (anti-aging)
  • Eye cream to reduce puffiness, fine lines and wrinkles
  • Hydrating moisturizer to keep your skin’s elasticity

Our products include Vitamin A, C, and E, which synergistically support your skin with intense nourishment. 

Vitamin A helps to speed up healing, prevent breakouts and support the skin's immune system and it promotes natural moisturizing

Vitamin C is a science-backed, dermatologist-favorite ingredient that may help reduce early skin aging, prevent sun damage, and reduce the appearance of wrinkles, dark spots, and acne.

Vitamin E moisturizes and nourishes your skin and is considered an anti-inflammatory agent which reduces UV-induced skin swelling

How often should you exfoliate?

A general rule of thumb is one or two times a week, depending on your skin’s sensitivity. 

Do you need different products for morning and evening?

There are a couple tweaks in your nightly routine. You'll want to include the makeup remover for your eyes, while the gentle cleansing lotion will remove the makeup from the rest of your face. Your moisturizer should be thicker and more hydrating  at night as well. And once or twice a week, you should use a face mask, or exfoliate.

What’s the best age to start using anti-aging products or procedures?

Start in your early 20s before noticeable lines and aging appears. As you enter your 30s and 40s, your skincare products may change slightly to match your skin’s needs as you age, but your routine will be similar.

Can your skin get too acclimated to certain products, making them less effective?

In general, no, with one exception. Your skin can build up a tolerance to Retinol. Other than that, it’s best to stick to one set of skincare products, as mixing products can sometimes harm your skin.

Do you really need a separate eye cream?

Yes. The skin around your eyes is thinner and needs more support than other skin on your face. 

denéva’s eye creams are rich in antioxidants and moisturizers to support the skin around your eyes

The Origins

From the moment I turned 18, I understood the importance of diligently caring for my skin, both morning and night. Throughout my life, I've wrestled with oily skin and open pores, constantly reaching for tissues to combat excess oil on my face. The struggle was real, with my makeup smudging and requiring continuous touch-ups throughout the day, due to excess sebum.

No matter how much I invested in pricey face creams or where I sourced them, I never achieved the "WOW factor" I was looking for. Countless brands crossed my path, but none fully satisfied me. They provided decent results, but never the level of satisfaction I longed for—an exceptional experience.

It felt as if the creams merely sat on the surface of my skin, instead of being fully absorbed, as if my face was a raincoat. During the day, my skin didn’t feel hydrated, it felt rather oily. Cleansing my face and removing makeup only led to an uncomfortable sensation of tightness, dryness, and a lack of suppleness, regardless of the products I used.

So I decided to create my own line of skincare products that hydrated my skin and absorbed quickly, so I didn't have to wait to put on my make-up and I didn't have to touch up during the day.

I infused each product with natural ingredients and developed formulas with a commitment to clean, green, and earth-friendly practices. My goal was to develop a range that catered specifically to the needs of busy, professional women like myself.

Thus, denéva was born—a tribute to my mother, Denise, and my grandmother, Eva. Both were incredible and nurturing women, who's legacy of love and care lives on in the company name and inspired me to honor them.

My primary focus was to address two crucial concerns: swift absorption of all products in my skincare routine, enabling me to apply makeup promptly before heading to work, and maintaining high hydration throughout the day without excessive oiliness.

In our collection, you will find a wealth of botanical ingredients, many of which are organic and meticulously hand-picked. We not only prioritize the use of botanicals, but also support sustainable, fair-trade agricultural practices and adhere to green manufacturing protocols.

Numerous ingredients in our formulations carry certifications such as EcoCert, NaTrue, and Organic Certified. We have a preference for naturally-sourced emulsifiers, fragrances, and colors, ensuring they are vegan or earth-friendly.

With locations in Kingston and Oakville Ontario, we proudly serve customers across Canada, the United States, and beyond. Our mission is to empower you with a skincare routine that enhances your natural beauty and instills a sense of confidence in your everyday life.

Welcome to denéva, where radiant skin meets your fast-paced lifestyle.